Rickard is a seasoned entrepreneur, former top-level ice hockey player, and fitness expert with a deep commitment to creating lasting change in people’s lives through health and fitness. Over the past decade, he has not only built a strong community around Escapist CrossFit in Berlin, but he has also been helping gym owners worldwide as a mentor in the Two Brain Team—the world’s largest fitness mentoring organization.

For the past two years, Rickard has been a key part of Two Brain, providing mentorship to fitness entrepreneurs who aim to improve their businesses, impact their communities, and achieve financial freedom. Two Brain has transformed the global fitness industry by offering data-driven coaching strategies that help gym owners operate efficiently and profitably, enabling them to make a significant difference in their clients’ lives. Rickard’s hands-on approach has helped numerous gyms across Europe and beyond increase their impact, build stronger communities, and grow sustainably.

At the heart of Rickard’s philosophy is the belief that fitness is a tool for both personal and professional transformation. With a focus on clear, actionable plans, he uses a blend of personal experience, science-backed training, and proven business strategies to help his clients and mentees alike. Whether helping an individual regain control of their health or guiding a gym owner through the complexities of scaling their business, Rickard is dedicated to delivering sustainable, long-term success.

His work with Two Brain has allowed him to combine his passion for fitness with his entrepreneurial expertise, offering a holistic approach that not only improves gym operations but also enhances the lives of those within those communities. This broader vision aligns with Rickard’s personal mission: to impact 70,000 people and help foster healthier, more resilient communities through local change that ripples globally.

In everything he does, Rickard emphasizes the power of small, consistent actions. His clients, whether in fitness or business, benefit from his data-driven approach, personalized programming, and unwavering commitment to their success. With his extensive background and ongoing mentorship work, Rickard is uniquely positioned to help others unlock their potential and achieve lasting change.

Background

Rickard was born in Stockholm, Sweden, and has an extensive background in business, fitness, and creative pursuits. Before dedicating himself fully to the world of fitness, he worked as a project manager and business developer, gaining valuable experience in various industries. In 2011, Rickard moved to Berlin, where he expanded his career across Europe, working in multiple countries and founded his own consultancy agency. His business acumen, combined with his passion for helping others, has made him a well-rounded entrepreneur.

Rickard’s roots are a mix of Swedish and Finnish heritage. He spent his summers in Finland working on his aunt’s farm, where he developed a strong work ethic by driving tractors and herding/milking cows, which is a foundation that continues to influence his approach to both fitness and business.

In addition to his professional life, Rickard is a musician at heart. He plays guitar, bass, and writes songs, having played in several bands between 2001 and 2011. He also recorded an EP of children’s songs called “Glen Bufo,” which showcases his creative and playful side.

This unique blend of skills and experiences, ranging from his hands-on work ethic to his business expertise and creative background, makes Rickard a dynamic mentor and leader, always striving to bring out the best in the people and businesses he works with.