Goals – The Skill Nobody Taught Us
One of the greatest failures of modern education is that it never taught us how to set goals. Schools teach us math, history, and science, but the very skill that could help us build a meaningful and successful “life goal setting” is nowhere to be found in the […]
Why Being “Too Full” is Not a Reason to Stop Marketing
I hear it all the time from service providers: “We don’t run ads,” or “We don’t post on social media because we’re already doing so well.” They’re full, their schedule is packed, and they think that’s enough. But here’s the question I’d ask them: Do you think Nike […]
It’s Not the Size, It’s the Science
When it comes to gyms, people often assume they’re all in the same business: helping people get fit. But the reality is, they are two different businesses. It is like comparing being able to google tax laws and having a lawyer when going to court. Which would most […]
A Blueprint to Grow Your Business
If you’re trying to grow a business, it’s easy to get caught up in the idea that you need a big marketing budget or a fancy strategy. But some of the best growth stories don’t come from gimmicks, they come from focusing on the right things. CrossFit is […]
What 2,000 Consultations Taught Me About Sales
After more than 2,000 consultations, I’ve come to understand that sales is about building trust, solving problems, and ultimately, helping people. Sales is not “closing” prospects. For a salesperson honing his craft or a business owner trying to grow, sales is a skill that can transform your career, […]
The Secrets of The Leader
In many organizations, a common issue is a lack of alignment. Teams feel disconnected, staff members pull in different directions, and communication breaks down. It often feels like no one is truly on the same page. These problems aren’t just accidental, they stem from leadership. And leadership, in […]
You Are The Architect – Build What You Want
I want to share a story that I heard once and can’t seem to forget. It’s about a father and his daughter at the playground. The little girl is on the swings, smiling as her dad gently pushes her higher and higher. Then, as the sun starts to […]
Welcome To The Tax Game
Imagine you’re at a poker table playing Texas Hold’em. There are three players: Everyone at the table is confused. Player 3’s moves seem irrational. Throwing away winning hands and wasting chips on hopeless ones. But here’s the truth: Player 3 doesn’t actually know the rules of poker. Player […]
Is The Zeigarnik Effect Stopping You?
Do you find yourself constantly jumping from one project to another, always chasing the latest idea or trend, yet never feeling truly satisfied? If so, you’re not alone. This perpetual pursuit can be a sign of not closing off projects or unresolved conflicts in your life. The Cycle […]
Is CAC irrelevant?
As business owners and entrepreneurs, we often find ourselves obsessed with reducing Customer Acquisition Cost (CAC). The logic seems sound: the less it costs to acquire a customer, the better for our bottom line. But what if this fixation on lowering CAC is actually hindering our growth and […]