How can a business with no sales department expand to more locations and grow faster than Starbucks? Greg Glassman, the founder of CrossFit, often said they never had a marketing or sales department. People came to them because they wanted to be part of what CrossFit offered. Instead […]

As entrepreneurs and business owners, we often find ourselves trapped in cycles of self-sabotage. We dream big, set ambitious goals, but somewhere along the way, we hit a wall, not because of external obstacles, but because of the barriers we create for ourselves. I’ve been there, and I […]

One of the most important metrics to track in any business is customer retention. A happy customer returning to make a repeat purchase is more than just a sale, it’s their way of casting a vote for your business. If you’ve done a great job, your customers will […]

In the world of business, the difference between success and failure often lies in how we communicate value. One of the best examples of this is how Apple introduced the iPod. They didn’t just list the features, like “5 GB storage.” Instead, they framed it in a way […]

The purpose of this blog is simple: to provide a library of knowledge and tools for business owners, particularly gym owners, who want to grow their businesses. Through different categories, I will share my own experiences, experiments, and insights gathered over years of running and mentoring gyms. I’ll […]