Is The Zeigarnik Effect Stopping You?
Do you find yourself constantly jumping from one project to another, always chasing the latest idea or trend, yet never feeling truly satisfied? If so, you’re not alone. This perpetual pursuit can be a sign of not closing off projects or unresolved conflicts in your life. The Cycle […]
Is CAC irrelevant?
As business owners and entrepreneurs, we often find ourselves obsessed with reducing Customer Acquisition Cost (CAC). The logic seems sound: the less it costs to acquire a customer, the better for our bottom line. But what if this fixation on lowering CAC is actually hindering our growth and […]
Feel Stagnant? Do this!
In 2023 I had the feeling that my business was on a good path but I also knew I had to figure out what the future vision for the business should be. As business owners, we often get caught up in the day-to-day operations, making it challenging to […]
How to beat Starbuck
How can a business with no sales department expand to more locations and grow faster than Starbucks? Greg Glassman, the founder of CrossFit, often said they never had a marketing or sales department. People came to them because they wanted to be part of what CrossFit offered. Instead […]
Breaking the Cycle of Self-Sabotage
As entrepreneurs and business owners, we often find ourselves trapped in cycles of self-sabotage. We dream big, set ambitious goals, but somewhere along the way, we hit a wall, not because of external obstacles, but because of the barriers we create for ourselves. I’ve been there, and I […]
Why Repeat Customers Are the Lifeblood of Your Business
One of the most important metrics to track in any business is customer retention. A happy customer returning to make a repeat purchase is more than just a sale, it’s their way of casting a vote for your business. If you’ve done a great job, your customers will […]
“1000 Songs in your pocket”
In the world of business, the difference between success and failure often lies in how we communicate value. One of the best examples of this is how Apple introduced the iPod. They didn’t just list the features, like “5 GB storage.” Instead, they framed it in a way […]
Welcome to My Blog: A Resource for Gym Owners and Entrepreneurs
The purpose of this blog is simple: to provide a library of knowledge and tools for business owners, particularly gym owners, who want to grow their businesses. Through different categories, I will share my own experiences, experiments, and insights gathered over years of running and mentoring gyms. I’ll […]