People often overcomplicate what it takes to build a great life.
But at Escapist, we’ve seen time and time again that being a coach, done right, is one of the simplest, most powerful ways to create an awesome lifestyle.

You get to work with people you care about.
You get to train, grow, and see the direct impact of your effort.
You’re not stuck in an office, you’re living in movement and purpose.

The truth is:
Working in a small business is different.
You can grow fast, but only if you grow your skills.

Where It Starts: Coaching, Human Connection & Accountability

At the core of coaching is showing up as a professional and as a good human.

You prepare your classes.
You talk to people.
You remember what’s important to them.
You hold them accountable, not because it’s a job, but because it matters.

You smile. You connect. You coach.

If you can consistently do that, you already have the foundation of an incredible career.

Level Up #1: Marketing & Communication

But to really grow, you’ll need to learn how to reach more people.
That means building skills like:
– Writing useful content
– Recording videos that share value and solves clients problems
– Handling basic editing and software
– Understanding how funnels work and how to build trust at scale

Marketing is, simply put, education and clarity for free.
And if you can communicate clearly, you’ll always have opportunities.

Level Up #2: Sales & Influence

Next comes sales, a word that makes a lot of coaches nervous.
But here’s what sales actually is:
Listening. Asking the right questions. Understanding someone’s problem better than they do.
And then showing them the path.

At Escapist, we use techniques like:

• Motivational interviewing
• Sales psychology
• Value-based conversation
• Simple follow-ups that show we care

When you master sales, you don’t just “sell”, you serve with precision.

Level Up #3: Leadership & Coaching Mastery

If you want to become irreplaceable, you need to think bigger:
– Can you manage people?
– Can you build plans for clients and keep them on track?
– Can you have the tough conversations when they matter most?

A great coach isn’t just a rep counter.
They’re a guide, a strategist, and sometimes the one person who won’t let someone give up on themselves.

It’s Not Complicated, But It’s Not Always Easy

For every new skill you develop, your career can explode.
You’ll earn more, reach more people, and become harder to replace.

But here’s the catch:
Every skill comes with resistance.
It will be uncomfortable.
It will stretch you.
And you’ll have to make time to learn, again and again.

The Reward? A Life That Most People Only Dream About

Being a coach at Escapist isn’t about staying stuck.
It’s a launchpad.
It’s a chance to build a career where your body, brain, and bank account all grow together.

And the path is already laid out.
You just have to walk it.

3 Quick Questions:

1. What’s the next skill that would change your career if you committed to learning it?
2. What’s the resistance you’re avoiding right now?
3. Are you coaching, or are you still just teaching workouts?

I hear it all the time from service providers: “We don’t run ads,” or “We don’t post on social media because we’re already doing so well.” They’re full, their schedule is packed, and they think that’s enough. But here’s the question I’d ask them: Do you think Nike stops advertising because they sold 100 shoes?

Of course not. Nike doesn’t stop at what’s working, they double down. They figure out how to sell 150 shoes, then 200, and then 1,000. They don’t stop communicating because there’s a bigger opportunity beyond just filling their shelves. And guess what? The same applies to your business.

Why Over Demand is a Good Thing

Imagine a line of people outside your door, waiting for what you have to offer. That’s where marketing comes in. Marketing should be simply showing the world your results, it creates demand and when demand exceeds supply, it changes the game for your business.

Look at something like Taylor Swift concert tickets. What happens when they sell out? Prices skyrocket on the second-hand market. The value of those tickets goes up simply because the demand is greater than the supply.

When your service has over demand, you’re in control. You can raise your prices. You can create exclusivity. You can decide if you want to expand or stick with a premium, high-demand model. But none of that happens if you stop putting yourself out there.

The Real Reason Many Businesses Aren’t Marketing

Here’s the truth: Most service providers who aren’t running ads or posting on social media aren’t doing it because they’re “so full.” They’re not marketing because they’re busy. They’re stuck in the day-to-day operations of their business, doing things they shouldn’t be doing.

When you’re operating at capacity, your focus shouldn’t just be on the operations, it should shift to marketing. Why? Because if things are “going so well,” that’s exactly the time to amplify it. Build the audience. Create the demand. Set yourself up for long-term growth.

What Happens When You Market While You’re Full

If your service is already in high demand, marketing doesn’t just fill your calendar, it creates leverage.

• You can raise your prices. When demand grows, so does the perceived value of what you offer.
• You gain flexibility. With more people waiting for your service, you can decide whether to expand or maintain exclusivity.
• You future-proof your business. Being full now doesn’t guarantee being full in six months. Marketing ensures you’re always building for what’s next.

Think of it as planting seeds. Even when your garden is thriving, you don’t stop planting for the next season.

The Bottom Line

If you’re not marketing because you’re “too full,” ask yourself: Is it really because you’ve maxed out your capacity? Or is it because you’re too busy with the operations to focus on growth?

Marketing isn’t just for when business is slow. It’s what makes sure you’re never in that position to begin with. Whether it’s running ads, posting on social media, or simply sharing what you do, the goal is to create a line of people who can’t wait to work with you. That’s where the magic happens.

3 Quick Questions

1. Are you building demand even when your schedule is full?
2. How could marketing allow you to raise your prices or grow your reach?
3. If you’re not marketing, is it because you’re too busy—or because you don’t see the bigger opportunity?